How Lawyers Can Outrank National Directories for Local Discovery Searches
How Lawyers Can Outrank National Directories for Local Discovery Searches For years, the legal marketing landscape has been dominated by what I call the “Directory Trap.” You search for a high-value keyword like “personal injury lawyer” or “divorce attorney,” and the top ten organic results are a monolithic wall of national directories: Avvo, FindLaw, Justia, […]
